Be-Keepers Collective

Ever since childhood, Cheri Villa has had a passion for helping others. Whether she was treating all her schoolmates with love and respect or managing diverse teams in a variety of corporate and nonprofit settings, she has been committed to mission-focused and human-centered work. She has run local and national nonprofits focused on homelessness, food scarcity, child welfare, multicultural human services, and mental illness. 

It was as the Chief Operating Officer of the National Alliance for Mental Illness that Cheri witnessed firsthand how mental and physical illness causes pervasive suffering across the country. Realizing that true healing must come from the inside, this led Cheri to help people on a more personal level by becoming an ICF certified Leadership and Life Coach. She now owns her own coaching practice, Pegasus Horse Wisdom, where she focuses on helping people find mastery over their own lives and the passion to live it more completely. Whether working remotely or in-person, an integral part of Cheri’s approach is using the wisdom of real horses to bond with her clients energetically to help remove obstacles and life challenges. At her horse farm in Ocala, Florida, Cheri brings individuals and groups together for onsite workshops where her horses are part of the coaching staff. The power of combining her co-active coaching with the wisdom of her empathetic horses is unique and awe-inspiring. The social intelligence and energetic resonance that results allows clients to experience healing and deep insights at an accelerated pace.

Cheri has an undergraduate and a master’s degree in Public Administration from Florida State University and a Master’s degree in Political Science and Master’s certification in Nonprofit Management from George Mason University. She has been an Adjunct Professor focusing on Nonprofit Management at George Mason and is currently living her best life on her farm with her husband and 15 sentient companions: 6 horses, 3 dogs, a donkey, a tortoise, 2 rabbits, and 2 Nigerian Dwarf goats.

Key Burns is a nationally certified and licensed Clinical and Sports massage therapist. Having practiced for 22 years she is trained in deep tissue, cranial sacral therapy, developmental stretching and rehabilitation of muscles, structural integration, reflexology, lomi lomi, hot and cold therapies including stones, acupressure, and myofascial and trigger point release. 

Her work with the body led her to explore energetic modalities to help clients release denser holding patterns within the body including Nelson Bach Flower remedies, aromatherapy, sound vibration, color therapy, Reiki mastership in the Usui school and the Karuna school, chanting, crystal healing and master herbalist certifications. Believing the body is the storehouse of our collective DNA and programming she works with clients to uncover sensations and patterns held in the body and bring resistance, density, places of holding into awareness where they can be tended by the heart and mind connection. 

Having practiced Transcendental Meditation (™) since the 90’s she is devoted to her meditation and yoga practice. Over the past several years Key developed her skills and certifications in mindfulness coaching, neuro-linguistic programming, and a deep dive into shadow work. Recognizing the wisdom of resistance in the body and how we learn from working to a place of resistance and holding as her Yin Yoga practice illustrated through the years Key now works with the mind in the same way. Coaching practices are client solutions focused on removing the patterns and conditioning holding individuals from discovering the true nature of the inner wise heart. Helping clients uncover the unique beauty and training resistance removing uncovers the unique expression of life wanting to live itself through each individual being. She hosts workshops, meditation, and intention groups (currently on zoom) and enjoys watching all beings receive greater self love and compassion through midwifing them through shadow work.

Aventurine is a positive aid for anxiety and supports the nervous system. Although its green color is associated energetically with the heart, this unique stone offers the entire nervous system a sense of calm and is a general tonic for all organs in the body.

This gemstone connects to the lower chakras and is used to enhance ambition, creativity, focus, and motivation. 

As a grounding force, the Carnelian stone can help stabilize you, allowing you to take emotional risks in life and love. It also possesses mental and emotional healing properties that can aid in relief from anxiety and depression. 

Rose quartz is known for its spiritual properties of compassion towards self. When worn by an individual, the stone inspires personal acceptance in place of self-defeating thought patterns. This bracelet is energetically charged to help remove negative beliefs and restore areas in your life needing loving awareness, recognition, and care.